As industry-focused investors, we often spot major trends early and can identify unique assets and opportunities in our markets. Similarly, we make it our priority to know and build relationships with the most capable, proven executives in our industry today and those who are up and coming.
Columbia’s investment approach involves partnering with these executives to build new, valuable companies around growth trends and innovation opportunities that we uncover in our Focus Areas. As we collect and synthesize market insight into an investment idea, we typically spend three to nine months alongside our management teams creating a business plan that can build scale quickly for the enterprise and achieve market leadership. By the time we launch, we’ll have evaluated dozens of assets, business models, and oftentimes built a pipeline of commercial business or partnership opportunities for inorganic growth.
This proactive, resource-intensive aspect of our investment approach continues throughout the course of our involvement in our portfolio companies. We believe our unique set of experiences and relationships that have been established over the last twenty years can be helpful as our portfolio company executives build great businesses and we go to great length to be resourceful partners in the journey.
While we have successfully employed multiple investment strategies, most of our investments go into companies that we help build in the following ways: