RockYou is cross-platform media company that acquires once popular but sunsetting social games and extends the profitable life of the games through a hybrid monetization model consisting of both digital goods and the world’s largest in-game video advertising platform. Compared to traditional game developers, RockYou is able to acquire audiences without taking as much upfront IP risk in what is typically a hits-driven business. RockYou solves a problem for game publishers who are focused on shifting resources to creating the next big hit and away from sunsetting games, but are wary of the brand and reputational risk associated with shutting down these persistent but declining games and alienating a dedicated fan base.

San Francisco | CA

Business Type:
Social Gaming

Investment Team:
Jeff Patterson